The Post Calculator helps you estimate potential engagement based on your current audience metrics. Here's what each metric means:
Engagement Rate
This is the percentage of your followers who interact with your posts through likes, comments, or shares. The average engagement rate varies by platform and industry:
- Instagram: 1-3% (higher for smaller accounts)
- Facebook: 0.5-1%
- Twitter: 0.5-1.5%
Estimated Reach
This is the number of unique accounts that will see your post. On most platforms, only a fraction of your followers will see each post organically:
- Instagram: 10-30% of followers
- Facebook: 5-15% of followers
Post Frequency
How often you post affects both engagement and reach:
- Too frequent: May lead to audience fatigue and lower engagement
- Too infrequent: Less visibility in feeds and algorithms
The calculator helps you find the right balance for your audience size.