1. Research Your Hashtags
Before using a hashtag, search for it on Instagram to see:
- The type of content being posted
- The engagement levels on top posts
- If it aligns with your brand
2. Create Hashtag Sets
Save groups of hashtags for different post types in your notes app:
- Product posts
- Behind-the-scenes
- User-generated content
- Promotions
3. Monitor Performance
Track which hashtags drive the most engagement using Instagram Insights or third-party tools. Replace underperforming hashtags regularly.
4. Avoid Banned or Spammy Hashtags
Some hashtags are banned by Instagram. If your posts aren't appearing in hashtag searches, you may have used a banned tag.
5. Place Hashtags Strategically
On Instagram, you can place hashtags in the caption or first comment. Test both to see what works best for your audience.