Content Scheduler

Discover the best times to post based on your audience, timezone, and content type. Plan your content calendar for maximum reach.

Your Timezone

Posting Frequency

Primary Content Type

Audience Size

The Science of Post Timing

Posting at the right time can significantly increase your reach and engagement. Our scheduler uses research on audience behavior patterns to recommend optimal times.

General Best Times to Post

Based on aggregate data across industries:

Platform	Best Times
Instagram	11AM-1PM and 7-9PM (local time)
Facebook	8-9AM, 12-1PM, and 5-6PM
Twitter	8-10AM and 6-9PM
LinkedIn	7:30-8:30AM, 12PM, and 5-6PM

How Content Type Affects Timing

Images: Perform best in early evening (5-7PM)
Videos: Longer videos do well mid-day (12-2PM), shorts in evening
Text posts: Morning (8-10AM) when people check feeds
Stories: Multiple times throughout the day

Audience Size Considerations

Larger audiences may need more frequent posting to reach all segments, while smaller audiences benefit from concentrated posting when most are active.

Creating an Effective Content Calendar

1. Balance Your Content Mix

Aim for a healthy variety of content types:

30% Educational/How-to
25% Entertaining
20% Inspirational
15% Promotional
10% Behind-the-scenes

2. Plan Around Key Dates

Mark these in your calendar:

Industry events/conferences
Holidays (both major and niche)
Product launches/anniversaries
Seasonal changes

3. Create Theme Days

Establish consistency with themed content:

Motivation Monday
Tip Tuesday
Behind-the-scenes Wednesday
Throwback Thursday
Feature Friday (user-generated content)

4. Batch Create Content

Save time by creating content in batches:

Dedicate a day for ideation
Shoot multiple photos/videos at once
Write captions in batches
Schedule posts in advance

5. Leave Room for Flexibility

While planning is important, leave 20-30% of your calendar open for:

Trending topics
Current events
Spontaneous content
Engagement with followers